Green winter forecast

Green winter forecast

Green winter forecast

Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background

project overview

Winter doesn’t have to be grey. For Vaudoise, every snowfall, frost, and sunny spell became a stage for national weather broadcasts (SRF Meteo). Playful intros and outros bring each month’s forecast to life, while the signature green keeps the brand front and center. The result is a series of moments that are fun, memorable, and unmistakably Vaudoise—turning seasonal weather into a story the audience can’t help but notice.

project type

Campaign

year

2024

Agency

Franz&René

my role

Concept, Motion Design

client

Vaudoise